1. What are cookies?
Cookies are small text files which are saved on users’ phones, computers or tablets (“Units”). Cookies are designed so that websites are able to recognize visitors. Cookies make browsing easier since settings and preferences can be saved. Cookies are for example used to remember a person as logged in, languages and other choices a user might make on a website. Cookies are also used to target marketing. Cookies are usually anonymous but are sometimes traceable to people.
- Monitoring how many visitors our websites have
- Reviewing statistics to learn more about our target groups
- Keeping track of language choices and data regarding bookings
- Gain knowledge of how our visitors browse our websites and where they browse afterwards
- Keeping track of whether a person has consented to cookies or not
3. How do users control cookies?
Some cookies are used to make the browsing easier and are always used. Other cookies are not necessary for the browsing experience and require an active consent from the user’s side. Read more about these cookies below.
4. Cookies automatically used by the websites
5. Optional cookies
5.1. Google Analytics
Google Analytics is an analyzing tool used to help us understand how visitors browse and use our websites. These cookies are used by Google Analytics and the information is therefore shared with Google.
Used to see how visitors use the website. The cookie distinguishes between users and sessions and provides information whether the user is a returning visitor or not. If a cookie does not already exist, one is created and updated every time data is sent to Google Analytics.
Up until two years if not changed by the user.
Used to determine whether there is a new session or visit. All activity during the cookies life span counts as one visit, even if the user leaves the page and returns. If the cookie expires and the user visits the page again, it counts as a new visit from a returning user. If a cookie does not already exist, one is created and updated every time data is sent to Google Analytics.
Hotjar is a tool which enables tracking how users browse webpages.
5.3. Facebook pixel
The Facebook pixel is a script embedded in websites. If you are logged in to Facebook on your browser when visiting our websites, the pixel will trigger the browser to save cookies if you consent. These cookies help us understand how visitors use our websites and how they surf. They also allow Facebook to target marketing to unique users. Information collected using the Facebook pixel may be shared with Facebook.
To exercise your rights or for questions, contact Stureplansgruppen.
Data controller: Stureplansgruppen AB, Swedish company registration number 556530-0331
Postal address: Box 557 19, 114 83, Stockholm
Telephone: +46 8 545 076 00