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Stureplansgruppen’s Cookie Policy

The cookie policy describes how Stureplansgruppen AB, with Swedish organization number 556530-0331, and the companies in its company group (“Stureplansgruppen”) use cookies. If you do not wish for cookies to be used, it is possible to turn them off in your browser’s security settings.

1. What are cookies?

Cookies are small text files which are saved on users’ phones, computers or tablets (“Units”). Cookies are designed so that websites are able to recognize visitors. Cookies make browsing easier since settings and preferences can be saved. Cookies are for example used to remember a person as logged in, languages and other choices a user might make on a website. Cookies are also used to target marketing. Cookies are usually anonymous but are sometimes traceable to people.

2. How does Stureplansgruppen use cookies?

Stureplansgruppen uses cookies to improve the user experience when visiting our websites as well as improve our marketing and market offering. Our cookie usage includes, but is not limited to:

  • Monitoring how many visitors our websites have
  • Reviewing statistics to learn more about our target groups
  • Keeping track of language choices and data regarding bookings
  • Gain knowledge of how our visitors browse our websites and where they browse afterwards
  • Keeping track of whether a person has consented to cookies or not

3. How do users control cookies?

Most browsers allow users to control how cookies may be used by forbidding cookies from being saved or warning if cookies are being used. These settings are usually found in the browser’s security settings. If it is your first time visiting our websites or if you have cleared your cookies, you will be asked if you would like to consent to the use of cookies.

Some cookies are used to make the browsing easier and are always used. Other cookies are not necessary for the browsing experience and require an active consent from the user’s side. Read more about these cookies below.

4. Cookies automatically used by the websites

To show pictures from Instagram and offer direct bookings through Waiteraid, LightWidget (Instagramwidget) and the Waiteraid-widget use cookies. If you do not wish for these cookies to be used, please change your browser’s settings to prevent these cookies from being used.

__cfduid

Used to identify individual users with shared IP-addresses. For example, individual users using a public network may be recognized in order to improve the browsing experience.

One year.

5. Optional cookies

Stureplansgruppen uses cookies to improve the user experience by looking into how visitors use our websites. This is optional and requires an active consent from the user’s side.

5.1. Google Analytics

Google Analytics is an analyzing tool used to help us understand how visitors browse and use our websites. These cookies are used by Google Analytics and the information is therefore shared with Google.

__utma

Used to see how visitors use the website. The cookie distinguishes between users and sessions and provides information whether the user is a returning visitor or not. If a cookie does not already exist, one is created and updated every time data is sent to Google Analytics.

Up until two years if not changed by the user.

__utmt

Used to throttle request rate.

10 minutes.

__utmb

Used to determine whether there is a new session or visit. All activity during the cookies life span counts as one visit, even if the user leaves the page and returns. If the cookie expires and the user visits the page again, it counts as a new visit from a returning user. If a cookie does not already exist, one is created and updated every time data is sent to Google Analytics.

__utmc

Used to see how visitors use the websites. Used with Google Analytics’s predecessor, Urchin, in combination with __utmb but is rarely used today.

End of browser session.

__utmz

Used to see how the user uses the webpage. Identifies where the user has browsed and how they made their way to our websites. The cookie is updated every time data is sent to Google Analytics.

Six months.

__utmv

Used to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics.

Two years.

5.2. Hotjar

Hotjar is a tool which enables tracking how users browse webpages.

_hjClosedSurveyInvites

Use to prevent survey pop-ups from reappearing.

One year.

_hjDonePolls

Used to prevent polls from reappearing.

One year.

_hjMinimizedPolls

Used to keep polls minimized if they have been minimized by the user.

One year.

_hjDoneTestersWidgets

Used to prevent tester widgets from reappearing if a user has already done the test.

One year.

_hjMinimizedTestersWidgets

Used to keep tester widgets minimized if a user has minimized the test.

One year.

_hjIncludedInSample

Used to see how visitors browse the page through Hotjar funnels.

One year.

5.3. Facebook pixel

The Facebook pixel is a script embedded in websites. If you are logged in to Facebook on your browser when visiting our websites, the pixel will trigger the browser to save cookies if you consent. These cookies help us understand how visitors use our websites and how they surf. They also allow Facebook to target marketing to unique users. Information collected using the Facebook pixel may be shared with Facebook.

To exercise your rights or for questions, contact Stureplansgruppen.

Data controller: Stureplansgruppen AB, Swedish company registration number 556530-0331
Postal address: Box 557 19, 114 83, Stockholm
E-mail: data@stureplansgruppen.se
Telephone: +46 8 545 076 00

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